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How to Link Your Google Ads Account to Your YouTube Account?

If you produce content on YouTube or have videos to promote your services, you will be able to help your videos get more views and new subscribers to your channel by advertising through Google Ads.


In this way, you will be able to set up remarketing to users who like your content, subscribe, etc., and you will be able to see how viewers interact with the YouTube channel after watching your ads in the Google Ads dashboard and optimize it.

When you link your YouTube channel to a Google Ads account, the owner of the YouTube channel will have access to the following features from your linked Google Ads account:

  1. View counts: Organic, free metrics related to your videos.

  2. Data segments: By creating data segments (formerly known as"remarketing lists") based on viewers' past interactions on connected channels

  3. Interaction: On connected channels, you will be able to view earned transaction metrics from video ads and use interactions on the channel, for example subscriptions, as conversion actions in Google Ads.

You can follow the steps below to connect your YouTube channel to Google Ads account:

  1. In yourGoogle Ads account, click on the Tools icon and then click on "Data Manager"

  2. Select "YouTube" by clicking on "Connect Product"

  3. To add your channel:

  4. First channel: Click Add channel.

  5. Additional channels: Click the plus button.

  6. Click "Connect channel".

  7. In the "Connect YouTube channel" dialog box, search for a channel or enter the URL of the relevant channel and click "Next".

  8. In the next step

  1. If you are identified as the channel owner based on the email address used, you will be asked to add a link name and decide which data of the YouTube channel can be shared with the Google Ads account.

  2. If you do not own the YouTube channel, you will be asked to enter the email address of the channel owner

For more information and better optimization of your YouTube ads, please contact us via our contact information.

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