SOVRANA

We have adopted the inbound marketing strategy to reach special target audiences in Google Ads ads with our cooperation Sovrana Ayakkabı, which has dominated the market in the shoe industry for years.
 

This allowed us to reduce the cost of conversions from ads by 6% and achieve a 15% profit rate compared to previous marketing budgets.
 

On the company's website, we built a strong tagging infrastructure to effectively use the first-party signals generated through subscription in search campaigns on Google Ads. In this way, we identified and corrected the shortcomings in the touchpoints in our ads. We increased the low return on advertising from 2.5% in 2022 to 12.50%. Thus, we started to generate sales revenue of 12,500 TL every time we spent 1,000 TL.